Last Friday, I signed up for an event, #PassPorttoPRYYC organized by Canadian Public Relations Society (CPRS) and had such a great experience working as a Public Relations (PR) Practitioner for a morning. What I did was choosing a company I wanted to visit and spending a morning with them learning insights about the company, the field of Public Relations and valuable lessons from professional PR practitioners as well as doing an assignment for them. Having talked and listened to what they shared, I was inspired a lot and realized that I FOUND MY DREAM COMPANY!!!!!!
I came to Canada almost four years ago with zero skill of communications in English. Plus the fact that I have been speaking Vietnamese for my entire life, I do have to say that I speak English with a Vietnamese accent. I’ve been improving my pronunciation every day; however, it’s still very noticeable that I speak English as a second language.
All of this happened in one week. During the whole process, the Social Media team focused on boosting positive posts and comments, for example introducing our credible Board of Judges, mentors, and sponsors.
However, as a PR Director, I realized I must be the one who stays calmest in this kind of situation. Everyone in the team turned to me asking for what they should do and I could not disappoint my teammates.
When I started the last school year (2015-2016) as an international freshman, little did I know that five months later, I would have to deal with a major potential media crisis on behalf of a global competition.
Communication plan plays an indispensable role in any project. No matter how big the project is, simply from writing a news release to more importantly,