PLAN TO FAIL or FAIL TO PLAN?

The saying by Winston Churchill reminds us of the importance of planning in any project. In the field of Public Relations/ Communications, a Communication Plan is a must for of Project Managers before rolling up their sleeves and conducting their project.

green-chameleon-21532

There are four clear steps called, RACE.

 

  • Research
  • Analysis
  • Communication
  • Evaluation

 

First and foremost, Research allows for a Public Relations professional to find necessary and important research on their target audiences and topics which pivot the industry, the current mainstream trends, and any previous projects which may apply to the current work being conducted.Through this, then, the researcher is allowed the opportunity to gain insight and increase their communication knowledge by understanding the value of the project and its importance. It is the opportunity to learn and understand the values of the project, and of the company/organization that is conducting the project.

joao-silas-72563

Secondly, the analysis step allows the researcher to set a desired goal and objective, in order to accomplish said goal. The goal needs to be SMART (Specific, Measurable, Attainable, Realistic and Timely). For example, by the end of the week, an objective could be to increase the sale of tickets to 25%. If the first step is to find where people collect information, then this second step of analyzing allows them to begin combing over the acquired information in order to make a decision about what to focus on.

edho-pratama-152392

Thirdly, the researcher will use the communication step. This requires creativity, and possibly multiple strategies.The Public Relations professionals will have to explain and make their case for three key messages to their main stakeholders. Based on the previously acquired research and analysis, other certain design tactics may help achieve the desired goals and objectives.

william-iven-19844

Finally, at the end of the project, people will have to carry out an evaluation on what they have done. The evaluation will help them identify whether or not they have achieved their goals, their tactics were effective and applicable to the project, and how well their stakeholders received the key messages.

danielle-macinnes-66244

Photos: Internet

Advertisements

One thought on “PLAN TO FAIL or FAIL TO PLAN?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s